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Campaign Management

Empower your marketing team.
SmartCompany treats marketing campaigns as projects. To begin a campaign, create a project and enter the basic information about the campaign. Then assign leads to the campaign, or import a list of leads into the campaign using the import wizard. Each lead represents a person targeted by the campaign. If you have email addresses for your leads, you can create an email template for your compaign and use it as the basis for an email blast to every lead in the campaign.

Measure campaign ROI in real time.
As prospects respond to your campaign, you promote their leads to opportunities and track them through your sales cycle. When sales are made, you convert those opportunities to orders and track them through your fulfillment cycle. The opportunities and orders always remain attached to the campaign, so you can analyze response rates and ROI for your campaign in real time.

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